Principal UX · Product Designer
I turn complex enterprise systems into clear, intuitive workflows.
I’m Sreeja Balachandran, a Principal Product Designer with 15 years of experience in enterprise software — most recently leading design across Oracle’s AI-driven marketing, customer data, and service products.
Here are four deep-dive case studies from my seven years at Oracle: designing an agentic marketing workspace, unifying a data orchestration platform, evolving a five-year campaign framework, and rethinking live supervisor coaching in a contact center.
Selected work
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Oracle Fusion Marketing · 2025–2026 · Program Advisor
Designing creation into an agentic workspace
Oracle’s new agentic workspace was originally designed to monitor and advise on existing campaigns — not create new ones from scratch. To bring B2B campaign creation into a conversational UI without overwhelming marketers or breaking brand governance, I designed two core patterns: a guided conversational creation flow and an in-context artifact editor. Both were adopted into Oracle’s agentic design system.
Result Two foundational patterns — creating an object that persists, and editing an artifact in context — proposed, accepted, and built into the platform pattern library. The create flow reached a working proof of concept in under a month.
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Oracle Fusion Marketing · 2020–2026 · Programs, Tactics, Program Types
Four ways to build a marketing program
How do you let field marketers launch campaigns quickly while giving marketing operations strict control over brand, targeting, and data rules? Over five years and four product evolutions — from a freeform canvas to guided flows, modular automation blocks, and custom program types — I designed the two-role authoring and governance model that held the product together and laid the groundwork for AI agents.
Shipped Authoring and configuration flows, the rule builder, the tactic lifecycle, Programs, Program Types, and the validation model underneath them.
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Oracle Fusion CDP · 2025–2026 · Connections, Orchestrations, Webhooks
One orchestration model across twelve very different destinations
Data specialists and marketers needed a unified way to send customer segments and real-time events to 12 external destinations — across CRMs, ad platforms, cloud storage, marketing tools, and webhooks — each with its own identity rules and data requirements. Instead of building 12 separate workflows, I designed a single four-part orchestration model that scaled seamlessly to streaming and inbound data.
Shipped Twelve destinations across four integration families, on one unified model.
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Oracle CX Service · 2024–2025 · Supervisor coaching & monitoring
Knowing when a supervisor should step in
I was asked to design live chat monitoring, coaching, and barge-in for contact center supervisors — a standard feature every competitor offered. Speaking with internal and customer supervisors revealed a critical gap: giving supervisors three ways to jump into a chat doesn’t help if they have no way to tell which of 20 live conversations is going wrong.
Outcome End-to-end designs handed off to Product & Engineering for Phase 1 MVP implementation, alongside a north-star alerting vision for the supervisor dashboard.
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What next
What I’m looking for
A Principal or Lead Principal UX / Product Design role where I can shape product direction and stay closely involved in the design.
I’m especially drawn to work that helps people make better decisions, manage complexity with confidence, and collaborate effectively with intelligent systems. My next step is an opportunity with broader influence — leading agentic design across connected experiences, shaping how autonomous and assistive capabilities support user goals, strengthening collaboration across disciplines, and helping other designers grow.
The quickest way to see how I think is any one of the four case studies above. sreebala@gmail.com · more about me.